Blog | Motives

Friends sharing white wine, grapes and cheese at an outdoor table

Viña Concha y Toro: exploring brand perceptions to boost wine sales

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Person at a laptop with a handwritten checklist of questions beside it

Choosing an AI moderator: seven questions to help you decide

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Smiling girl inserting a card into a Yoto Player

Yoto: understanding the parent journey, in days not weeks

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Neon PZ Cussons sign surrounded by plants and flowers

How PZ Cussons gets honest insight into their most intimate consumer moments

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Motives appears in The Drum!

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Box of Divine salted caramel hot chocolate beside a glass topped with whipped cream and caramel

How Divine Chocolate used Motives to validate their premium hot chocolate strategy

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Tony’s Chocolonely bars, wrapped and broken into chunks

Motives unwraps why UK consumers pay premium for Tony's Chocolonely

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How Motives helped MoneySuperMarket understand the financial pressures on young adults

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Turn your research into a ready-to-share slidedeck—instantly

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Three Wild deodorant cases beside a large leaf on a green background

How Unilever’s brand Wild uses Motives to test innovation with customers at speed

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Laptop showing a video call between a participant and the illustrated Motives AI interviewer

Human, not hyper-real: designing the Motives AI interviewer

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Diagram of an initial Motives research project leading to two follow-up research projects

From one-time studies to ongoing insights: continuous research made simple with Motives

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BBC and Motives logos between two smiling people, one of them waving

What audiences love about the BBC: a qualitative exploration using Motives

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Portrait of Shaun Miller, Head of Growth at Codehouse

Experienced researchers are impressed by Motives’ AI researcher

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Introducing Motives: understand the reasons behind actions, through in-depth qualitative research

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Participant on video beside the illustrated Motives AI interviewer

When to use an AI moderator in qualitative research

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Smiling woman in front of the word “hello” written in many languages

Unlock global insights with Motives: seamless multilingual research at scale

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Woman laughing with a cup of tea at her laptop, beside a video call with the Motives AI interviewer

It turns out people like speaking to an AI moderator

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