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Get access to Motives

Ready to learn at the speed of AI? We're excited to talk.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Real qual, really fast for

Motives AI conducts up to 60-minute in-depth video interviews with real consumers then delivers actionable insights in 48 hours. Validate concepts, test assets, and understand consumer thinking.

How it Works
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Trusted by brands worldwide

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Our AI assistant will build a research plan for your approval

Reach Millions

Our AI interviewer runs in-depth video interviews with the most relevant consumers

Insights in Days, Not Weeks

Get in-depth, actionable insights backed by the voice of the customer

Our customers say it best

Case Study

Yoto: understanding the parent journey, in days not weeks

"Normally I'd spend ages making a brief as prescriptive as possible. With Motives, it almost feels too easy. We just explain what we're after and it does the rest."
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Case Study

How Motives helped MoneySuperMarket understand the financial pressures on young adults

"Motives gave us 46 in-depth conversations with young adults in just a few days. We heard real voices, not just data points, and that brought the Money Talks report to life."
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Case Study

How PZ Cussons gets honest insight into their most intimate consumer moments

"Motives has turned qual research into a dynamic experience rather than a static presentation of fact and opinion. It becomes something where I build up my knowledge over time, which allows me to become a better marketeer and a better R&D colleague and a better product colleague."
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Case Study

How Divine Chocolate used Motives to validate their premium hot chocolate strategy

"Seeing real people talk about your product gives you an intangible closeness to consumers. In quant, people become numbers, but with the video qual study through Motives, I really feel closer to my consumers!"
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Insight for every stage of building your brand

Discovery & Segmentation

Understand your consumer, market, and category
Identify key segments, needs, behaviors, and whitespace opportunities.

Innovation & Concept Testing

Develop, validate, and iterate on new ideas
Refine products and positioning with real consumer feedback.

Creative & Message  Development

Perfect your brand communications and design
Improve advertising, packaging, and storytelling.

Brand Health Monitoring

Dive deep on evolving consumer perceptions
Identify opportunities to strengthen and grow your brand over time.

Get the answers you need to act with confidence

Motives Chat UI

Understand Consumer Journeys

Motives Chat UI

Validate Product Concepts

Motives Insight UI

Improve Packaging

Motives Demographic Tags UI

Map Consumer Segments

Motives AI Chat UI

Refine Creative and Messaging

Motives AI Chat UI

Track Brand Health