Interactive Findings

Findings your team will go back to.

A navigable workspace of themes, highlight reels, interactive graphs, and original transcripts. And an AI researcher answers follow-up questions against the source.

Source-traceable

Every claim, traced back to source.

Findings include synthesized themes and the participant quotes that informed them. Every claim links to a specific interview, with the participant's demographics and the full transcript a click away.

01 · Theme
Synthesized finding across the study
02 · Quotes
The participant's own words, in context
03 · Participants
Demographics, segment, recruitment criteria
04 · Source
Full transcript and interview video
Motives “Export insight reel” dialog with five selected participant clips, plus title and subtitle options
Video in the findings

A clip carries what a verbatim can't.

Interviews are recorded as video, not just voice. Pull a clip into a deck and the participant does the work. Facial cues, hesitations, and emotional reactions travel with the quote.

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When you show the video clip, you don't have to do any work as an insight person. The person on the screen is doing all the work for you.

James MacKenzie
James MacKenzie
Head of Insights
,
PZ Cussons
Motives insight “Packaging is the strongest driver of appeal” with a participant video and highlighted quote
Findings for “How often do you order food delivery?” with response segments and a country breakdown
Cross-segment analysis

Compare across the segments you set at planning.

The segments you defined in the brief surface as comparisons in the findings. See where Gen Z and millennials diverge on the same stimulus. Where one market reads it differently. Where the message holds across the board.

Ask the Researcher

Questions the deck didn't answer.

An AI agent sits across every transcript in the study. Ask a follow-up about a specific segment, a contradicting quote, or a new question that came up after launch. The answer comes back with the highlight reels and data visualizations that support it.

"

We kept going back to the source material time and again, and even now, three months afterwards, we're still going back.

James MacKenzie
James MacKenzie
Head of Insights
,
PZ Cussons
Share and export

Export in the format you need.

Slide deck, document, or markdown. Include the executive summary, the full insight report, or the response summaries. Plus video clips and highlight reels for presentations.

Slide deck

Executive summary, insight report, or response summaries — exported into editable slides ready to present.

Doc or PDF

The full insight report as a long-form document or PDF, with quotes and themes laid out for deeper reading.

Markdown

Raw markdown export for teams that publish findings into wikis, notebooks, or internal docs.

Video clips

Pull any clip from any interview as a standalone video file, ready to drop into a deck.

Highlight reels

Curated sequences of clips with captions, exported as a single video for review meetings.

Full transcripts

Every word, every participant, downloadable as a complete transcript for archive or analysis.

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