Interactive Findings

Findings your team will go back to.

A navigable workspace of themes, highlight reels, interactive graphs, and original transcripts. And an AI researcher answers follow-up questions against the source.

Source-traceable

Every claim, traced back to source.

Findings include synthesized themes and the participant quotes that informed them. Every claim links to a specific interview, with the participant's demographics and the full transcript a click away.

01 · Theme
Synthesized finding across the study
02 · Quotes
The participant's own words, in context
03 · Participants
Demographics, segment, recruitment criteria
04 · Source
Full transcript and interview video
Screenshot of a software interface showing an 'Export insight reel' window with video clips of people speaking, options to include the insight title and subtitles, and a reel title input box labeled 'Packaging as a Powerful, Eye-Catching Hook.' There are five video clips selected, totaling 59.4 seconds, with buttons to cancel or export the reel at the bottom.
Video in the findings

A clip carries what a verbatim can't.

Interviews are recorded as video, not just voice. Pull a clip into a deck and the participant does the work. Facial cues, hesitations, and emotional reactions travel with the quote.

"

When you show the video clip, you don't have to do any work as an insight person. The person on the screen is doing all the work for you.

Portrait of James MacKenzie from PZ Cussons.
James MacKenzie
Head of Insight, PZ Cussons
Screenshot of a webpage titled 'Packaging is the strongest driver of appeal' showing video clips of participants discussing packaging design. The main video features a man wearing glasses speaking, with text captions quoting him praising the packaging as inspired and the best part besides chocolate taste. A highlighted transcript segment describes a participant comparing the packaging to a unique orange wrapper reminiscent of Charlie and the Chocolate Factory, adding that the design made the chocolate bar feel worth its higher price. The page includes buttons to export insight reels, download clips, and a language selector set to English.
Survey interface showing responses to the question 'How often do you order food delivery, and what usually prompts it?' with summary data and a video clip. The summary highlights that most order weekly prompted by time pressure, with segments showing frequency like 'Weekly or more, time-driven', 'Weekly, as a treat', 'A few times a month', and 'Rarely, only when stuck.' A popover shows data for 'A few times a month' with counts from United States, United Kingdom, France, and Spain, noting 'Top emotion: happiness'. Below, a paused video displays a woman speaking about ordering frequency.
Cross-segment analysis

Compare across the segments you set at planning.

The segments you defined in the brief surface as comparisons in the findings. See where Gen Z and millennials diverge on the same stimulus. Where one market reads it differently. Where the message holds across the board.

Ask the Researcher

Questions the deck didn't answer.

An AI agent sits across every transcript in the study. Ask a follow-up about a specific segment, a contradicting quote, or a new question that came up after launch. The answer comes back with the highlight reels and data visualizations that support it.

"

We kept going back to the source material time and again, and even now, three months afterwards, we're still going back.

Portrait of James MacKenzie from PZ Cussons.
James MacKenzie
Head of Insight, PZ Cussons
Share and export

Export in the format you need.

Slide deck, document, or markdown. Include the executive summary, the full insight report, or the response summaries. Plus video clips and highlight reels for presentations.

Slide deck

Executive summary, insight report, or response summaries — exported into editable slides ready to present.

Doc or PDF

The full insight report as a long-form document or PDF, with quotes and themes laid out for deeper reading.

Markdown

Raw markdown export for teams that publish findings into wikis, notebooks, or internal docs.

Video clips

Pull any clip from any interview as a standalone video file, ready to drop into a deck.

Highlight reels

Curated sequences of clips with captions, exported as a single video for review meetings.

Full transcripts

Every word, every participant, downloadable as a complete transcript for archive or analysis.

The full product

Three layers, working as one.

Get access to Motives

Ready to learn at the speed of AI? We're excited to talk.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.