Motives for Insights Teams

Motives helps Insights teams expand their impact. By making it possible to get answers from consumers almost in real-time, Motives lets you bring deep insights to the table for every business decision.

Motives and Insights Teams

Insights teams expand their capabilities using Motives:

In-depth consumer insights, fast. Go beyond the surface-level analysis of surveys and open-ended response fields, with real depth interviews that expose real insight.
Video-backed results for every insight so you can truly bring the voice of the customer into your company.
Amazingly affordable pricing so you can get 10x the number of interviews and insights. Want bigger sample sizes? To cover more personas? To run more research projects? The choice is yours.

“Qualitative research is so important, but we could never do enough because in the past it was so expensive and slow. Motives means I can now get in-depth insights for every project."

—Head of Insights

"To be honest, Motives sounded too good to be true. But the quality has been just as good if not better than our traditional approaches and the speed is a game changer."

—Insights Manager

Automated Research in 3 easy Steps

Tell Motives your goals

Motives recruits real people and runs in-depth, AI-moderated video interviews

You get the insights you need with specialized AI analysis

Motives for Insights teams

Insights for every question

Get access to Motives

Motives for Insights teams

Insights for every question