Motives for Insights Teams
Motives helps Insights teams expand their impact. By making it possible to get answers from consumers almost in real-time, Motives lets you bring deep insights to the table for every business decision.
Motives and insights teams
Insights teams expand their capabilities using Motives:
- In-depth consumer insights, fast. Go beyond the surface-level analysis of surveys and open-ended response fields, with real depth interviews that expose real insight.
- Video-backed results for every insight so you can truly bring the voice of the customer into your company.
- Amazingly affordable pricing so you can get 10x the number of interviews and insights. Want bigger sample sizes? To cover more personas? To run more research projects? The choice is yours.
“
What really appeals about Motives is the ability to talk to people in the moment of usage - because then you get unfettered, unfiltered, emotional reactions.
”—
James MacKenzie
,Head of Insights
,PZ Cussons
“
To be honest, Motives sounded too good to be true. But the quality has been just as good if not better than our traditional approaches and the speed is a game changer.
”—
Insights Manager
Automated research in 3 easy steps
Tell Motives your goals
Motives recruits real people and runs in-depth, AI-moderated video interviews
