Use Cases
Creative testing
Optimize your ad campaigns with audience insights
Persona development
Build rich customer profiles that truly resonate, with videos of real people bringing the personas to life
Brand sentiment analysis
Uncover the emotional drivers behind
consumer opinions and behaviors
Competitive landscape
Gain a 360-degree view of your market
position and opportunities
Concept evaluation
Get rapid validation from real consumers for
new marketing or product concepts
Global research
Our AI can run interviews in local languages in any of your markets (don't worry - you get results in English!)
Unlock deeper insights, drive smarter decisions
Harness the power of AI to transform your qualitative research. Motives lets you run vastly more consumer interviews, uncovering far more insights than you've ever had before. This means you get deeper, more accurate understanding of your customers' behaviors, preferences, and motivations – and within days rather than weeks.
Research has never been so easy
"It's like having an expert researcher on your team - only they work faster than anyone you've ever seen. The AI is incredible."
Head of Consumer Insights
Creative Studio
