Game-changing customer insights

VCT Europe wanted to know if one of its key wine brands is seen as a dependable choice for every occasion. Motives ran 45-minute video interviews with 20 consumers to map the brand's strengths, gaps and place in shoppers' price tiers.

Yoto, the maker of the screen-free Yoto Player for kids, used Motives' AI-moderated interview platform to research how parents choose children's sleep aids. Motives' AI generated the research brief, discussion guide and participant profile, then recruited and interviewed parents in the US and Europe who had recently bought a sleep aid, covering their pain points, purchase decisions and ideas for improvement. Within a few days, Yoto had in-depth, actionable insights that pointed to product enhancements, sharper messaging and unmet parental needs, delivering qualitative depth at the speed of a survey.

PZ Cussons worked with Motives to unlock honest insight into the intimate self-tanning routines of St. Tropez consumers. AI-moderated interviews, conducted in people's own homes, captured the unfiltered emotional reactions and frustrations that traditional focus groups rarely surface. All delivered in just four days. The findings shaped product naming, informed retailer conversations, and months later, marketing, product, and R&D teams are still returning to the source material in Motives.

Divine Chocolate used Motives to validate their premium hot chocolate relaunch in days. Their Marketing Director designed the study with the help of Motives AI Research Assistant, recruiting 20 shoppers who provided video testimonials on pricing, packaging, and flavors. The research convinced retailers on pricing, refined packaging design based on consumer feedback, and directed seasonal flavor decisions. This single study replaced what would have required multiple traditional research projects.

MoneySuperMarket is one of the UK’s most trusted platforms for helping consumers make smarter financial decisions. As cost-of-living concerns rise and Gen Z faces unique economic challenges, MoneySuperMarket and the Campaign Against Living Miserably (CALM) partnered with Motives and media agency UM to produce the 2025 Money Talks report: seeking to better understand and bring attention to the financial pressures facing young adults today.

Wild is the hottest brand in the personal care space thanks to their constant innovation. And when it comes to testing concepts with customers, they turn to Motives to dig deep on the emotional and practical drivers behind customer preferences.