“Mind blown! I’m amazed by how good of an interviewer the Motives AI is. As an experienced researcher myself I’m stunned by how fast I’m able to get deep insights from Motives' research projects.”
“WOW! As someone who has been running face-to-face qualitative research for 38 years, I am so impressed.
The first thing I really warmed to was the tone of the AI voice - it struck a perfect balance of being relaxed and friendly with being interested, intelligent and informed. We saw that speaking to an AI moderator was a very positive aspect from the respondents' point of view, especially bearing in mind that these were highly personal and sensitive topics.
What was the most innovative and impressive aspect was that the AI interviewer was so adept in clearly answering the participants complex questions, which involved detailed knowledge on our particular topics.”
“Motives is the best way to get useful consumer insights - it should be part of every marketers toolkit.”
“We were amazed by the depth of the insights from Motives, and by the speed. It saved us weeks of planning to get high quality research so quickly and really made a difference in our approach.”
“Motives is an amazing blend of depth and speed. It lets us get a rich understanding of consumers but at a speed that matches how fast we move.”
“I was a skeptic on using AI in qualitative, but after reviewing the results of our first study with Motives I have to say I’m impressed. The analysis and the ease of finding the right consumer quotes and clips to support the insights saved us a week’s worth of work. I was able to get exactly what I needed in a very quick turnaround.”
