MoneySuperMarket is one of the UK’s most trusted platforms for helping consumers make smarter financial decisions. As cost of living concerns rise and Gen Z faces unique economic challenges, MoneySuperMarket and the Campaign Against Living Miserably (CALM) partnered with Motives and media agency UM to produce the 2025 Money Talks report: seeking to better understand and bring attention to the financial pressures facing young adults today.
Read moreWild is the hottest brand in the personal care space thanks to their constant innovation. And when it comes to testing concepts with customers, they turn to Motives to dig deep on the emotional and practical drivers behind customer preferences.
"Motives is an amazing blend of depth and speed. It lets us get a rich understanding of consumers but at a speed that matches how fast we move.”
Read moreFittle, the home exercise kit praised by GQ and Men’s Health, partnered with Motives to test their new website and Instagram ads with prospective buyers. Through in-depth interviews with home fitness enthusiasts, Motives uncovered key improvements for the website and ads. Impressed by the insights, Fittle now plans to use the Motives platform to shape their product roadmap.
“The AI-generated insights were incredibly valuable for our website launch, The specific, pointed feedback on our ads and website was particularly useful and we’ve seen an uptick in conversion after acting on the insights.”
“Mind blown! I’m amazed by how good of an interviewer the Motives AI is. As an experienced researcher myself I’m stunned by how fast I’m able to get deep insights from watching real people talking in Motives' research projects.”
“WOW! As someone who has been running face-to-face qualitative research for 38 years, I am so impressed.
The first thing I really warmed to was the tone of the AI voice - it struck a perfect balance of being relaxed and friendly with being interested, intelligent and informed. We saw that speaking to an AI moderator was a very positive aspect from the respondents' point of view, especially bearing in mind that these were highly personal and sensitive topics.
What was the most innovative and impressive aspect was that the AI interviewer was so adept in clearly answering the participants complex questions, which involved detailed knowledge on our particular topics.”
“Motives is the best way to get useful consumer insights - it should be part of every marketers toolkit.”
“We were amazed by the depth of the insights from Motives, and by the speed. It saved us weeks of planning to get high quality research so quickly and really made a difference in our approach.”
“Motives is an amazing blend of depth and speed. It lets us get a rich understanding of consumers but at a speed that matches how fast we move.”
“I was a skeptic on using AI in qualitative, but after reviewing the results of our first study with Motives I have to say I’m impressed. The analysis and the ease of finding the right consumer quotes and clips to support the insights saved us a week’s worth of work. I was able to get exactly what I needed in a very quick turnaround.”