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How it works

In-depth insight in just a few clicks

...and Motives will handle the rest

Participant recruitment

After defining your criteria, we recruit the right participants from your target market, ensuring a diverse selection. We specialize in identifying niche audiences from different user panels, selecting only the most qualified interviewees.

Video interviews

Our AI interviewer can conduct video interviews in any language, at any time, and across all time zones. It's specially trained to improvise follow-up questions, dig deeper on notable topics, and keep conversations on track. It has a friendly demeanor but stays completely objective, getting unbiased feedback on even sensitive topics.

Transcript review

Our AI reviews the interview transcripts and creates video clips by highlighting key quotes. It spots themes and pulls out insights, giving you a full analysis. You get access to all the transcripts and can add your own highlights and themes, making sure the research fits your needs.

Final reports

Once the calls are complete (24-48 hours), you'll get a comprehensive final report that meticulously cross-analyzes all transcripts. It highlights key themes and quotes, and generates clear, insightful data visualizations, all tailored to your initial goals. Plus, you'll get videos and highlight reels of real people sharing their thoughts to support every result.

Research has never been so easy

"I was blown away by the speed and accuracy of Motives. I needed insights from 60 different consumers across 3 different countries in less than 48 hours and Motives delivered comprehensive results that I could share with my entire team. Motives is a game changer!"

Strategy Director

Creative Studio
Answer the big questions.
Find the insights you're missing from your customers and market.
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