Motives is the new way for brands to get in-depth consumer insight. Powered by an AI qualitative researcher, Motives runs entire qualitative projects - but faster, at a higher scale, and more affordable than traditional methods. We'll handle the entire research process, from recruiting participants to conducting video interviews and performing in-depth analysis. Our expert AI handles these tasks like an experienced human researcher, but super fast, to get you the customer insights you need before your next meeting.
We produce a research report with key insights, supported by quotes and video clips from all the interviews. You can ask follow-up questions to our AI assistant and export video clips and PowerPoint slides to share with colleagues. We also provide the full set of interview video recordings with transcripts so you can dive deeper into anything you need.
Very little! As an end-to-end research AI, Motives handles all of the legwork itself. All you need to do is tell our AI research assistant what research you want done and Motives can handle the rest.
We follow modern best practices for data security, including that data is encrypted in transit and at rest. We have continual monitoring for vulnerabilities, and we comply with all applicable GDPR requirements. No user data is used to train any AI models. We use modern encryption protocols to safeguard data transmission, regularly monitor for any vulnerabilities, and implement industry-standard security practices.
The participant speaks out loud and is recorded on video, capturing the nuance and depth of spoken answers just like a traditional in-depth interview. The experience is just like a normal video call, but with our animated interviewer avatar. It interacts with the participant using both text and voice, fostering a comfortable and engaging interview environment.
A unique advantage of the Motives AI interviewer is the elimination of scheduling: participants have the flexibility to interact with it at their own convenience, in any time zone, at any time of the day - making it much easier to access a more diverse, more representative, and harder-to-reach set of interviewees.
The interviewee experience is a major focus for us, and participants love talking to our interviewer—sometimes even to their own surprise! This enthusiasm is reflected in the high ratings they give our interview experience. Check out what some interviewees had to say:
“I'm blown away by just how smooth and natural it felt. It felt no different than being interviewed by a person.”
“When I was speaking to it, it actually didn't feel like I was speaking to something artificial - it did feel a lot more advanced, as though I was having an in-detail conversation, compared to AI that I've interacted with in the past”
"Fantastic. It felt natural, with well-written questions, and responsive additional questions based on my answers. I was able to speak freely and reflect on the questions too."
"My experience has been really brilliant - it's been really astonishing. It's been fluid, seamless and it's been really warm as well - so I felt really relaxed talking to you. It's been quite an awesome experience, I must say."
"It felt very natural and I'm surprised to say that I really enjoyed it. I think having this kind of interaction is a great way to collect information."
"This interview has been very insightful. I quite enjoyed it. It was a two-way conversation. It wasn't just me speaking to to a screen - it felt like a proper interview."
The Motives AI interviewer is designed with advanced capabilities to interact effectively and recognize nuance within conversations. It runs engaging discussions and excels at asking relevant, in-depth follow-up questions to ensure a comprehensive understanding of the interviewee’s responses.
Recruiting participants for user research can be a challenging task. Fortunately, Motives can run recruitment of high-quality participants from our extensive network of research panels. We can conduct custom screening to target very specific markets.
Or, if you already have an active user pool, launching a Motives study is straightforward and can be done with just one simple link. In all cases, Motives can manage the compensation of participants, ensuring a smooth and efficient research process from start to finish.
Absolutely not. Motives offers a streamlined experience, completely online. Participants simply need to click on the provided interview link to dive straight into the session, hassle-free.
