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Privacy Policy

Motives Privacy Policy

Last Updated: 26 July 2025

This Privacy Policy explains how BTRT Ltd, trading as Motives ("we", "us", "our") collects, uses, and protects your personal data when you use our website and services. BTRT Ltd (trading as Motives) is the data controller for personal data collected through our website and services.

1. Information We Collect

Account Information: Name, email address, job title, company details, phone number, authentication data

Payment Information: Billing address, invoice details, bank payment records, payment history

Usage Information: Platform interactions, features used, research projects, activity logs

Communications: Support requests, email correspondence, feedback

Website Analytics: IP address, browser type, pages visited, time on site, referring website

2. How We Use Your Information

We use your information to: provide and improve our services, process payments and send invoices, respond to support requests, send service updates and marketing communications (with consent), analyze usage, ensure security, and comply with legal obligations.

3. Legal Basis for Processing

We process your data based on:

  • Contract: To provide our services to you
  • Legitimate interests: To improve our services, ensure security, and run our business
  • Consent: For marketing communications
  • Legal obligations: When required by law

4. Cookies

We currently only use essential cookies required for platform functionality (such as keeping you logged in and maintaining security). These cookies are necessary to provide our services and are based on our legitimate interests.

We do not currently use analytics or marketing cookies. If we add these in the future, we will update this policy and request your consent.

5. Data Sharing

We share your data only with:

Service Providers: Companies that help us provide our services (see www.motives.ai/subprocessors)

Legal Requirements: When required by law or to protect our rights

Business Transfers: In connection with a merger, acquisition, or sale of assets

With Your Consent: Such as for testimonials or case studies

We do not sell your personal data.

For business customers, our Data Processing Agreement (available at www.motives.ai/dpa) governs how we process personal data on your behalf when you use our services.

6. Team Accounts

If your company has multiple users, team members may see:

  • Shared research projects
  • Platform activity within your account
  • Usage within your organization

7. Marketing

With your consent, we may:

  • Send newsletters and product updates
  • Share relevant industry insights
  • Invite you to events or webinars

You can opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us.

8. Data Retention

We retain your data:

  • Account data: While you're an active customer plus 2 years
  • Payment records: As required for tax and accounting purposes (typically 7 years)
  • Marketing data: Until you opt out
  • Website analytics: 2 years

9. Your Rights

You have the right to: access your personal data, correct inaccuracies, request deletion, object to processing, port your data, withdraw consent, and lodge a complaint with the ICO. To exercise these rights, contact privacy@motives.ai.

10. Security

We implement appropriate technical and organizational measures including: encryption in transit and at rest, access controls, regular security reviews, and secure authentication methods.

11. International Transfers

Some of our service providers operate outside the UK/EEA. We ensure appropriate safeguards are in place for these transfers through standard contractual clauses or adequacy decisions.

12. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect data from children.

13. Changes to This Policy

We may update this policy from time to time. We'll notify you of material changes via email or platform notification.

14. Contact Us

For questions or requests:

Email: privacy@motives.ai

Address: BTRT Ltd, 9th Floor, 107 Cheapside, London EC2V 6DN

Phone: 02035763197

Company Number: 14530951

To lodge a complaint with the supervisory authority:
Information Commissioner's Office: www.ico.org.uk