Last Updated: 26 July 2025
This Privacy Policy explains how BTRT Ltd (registered in England and Wales) or Motives Inc. (incorporated in Delaware), each trading as Motives ("we", "us", "our"), collects, uses, and protects your personal data when you use our website and services. For US-based customers, Motives Inc. is the data controller. For all other customers, BTRT Ltd is the data controller.
Account Information: Name, email address, job title, company details, phone number, authentication data
Payment Information: Billing address, invoice details, bank payment records, payment history
Usage Information: Platform interactions, features used, research projects, activity logs
Communications: Support requests, email correspondence, feedback
Website Analytics: IP address, browser type, pages visited, time on site, referring website
We use your information to: provide and improve our services, process payments and send invoices, respond to support requests, send service updates and marketing communications (with consent), analyze usage, ensure security, and comply with legal obligations.
We process your data based on:
We currently only use essential cookies required for platform functionality (such as keeping you logged in and maintaining security). These cookies are necessary to provide our services and are based on our legitimate interests.
We do not currently use analytics or marketing cookies. If we add these in the future, we will update this policy and request your consent.
We share your data only with:
Service Providers: Companies that help us provide our services (see www.motives.ai/subprocessors)
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, acquisition, or sale of assets
With Your Consent: Such as for testimonials or case studies
We do not sell your personal data.
For business customers, our Data Processing Agreement (available at www.motives.ai/dpa) governs how we process personal data on your behalf when you use our services.
If your company has multiple users, team members may see:
With your consent, we may:
You can opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us.
We retain your data:
Your rights depend on your location:
For customers outside the US (BTRT Ltd customers):
Under UK/EU data protection laws, you have the right to: access your personal data, correct inaccuracies, request deletion, object to processing, port your data, withdraw consent, and lodge a complaint with the ICO.
For US customers (Motives Inc. customers):
Under applicable US privacy laws (including CCPA where applicable), you may have rights to: access your personal data, correct inaccuracies, request deletion, opt out of certain processing, and not be discriminated against for exercising these rights.
We implement appropriate technical and organizational measures including: encryption in transit and at rest, access controls, regular security reviews, and secure authentication methods.
For BTRT Ltd customers: Some of our service providers operate outside the UK/EEA. We ensure appropriate safeguards are in place for these transfers through standard contractual clauses or adequacy decisions.
For Motives Inc. customers: We may transfer your data internationally, including to the UK for processing by our affiliate BTRT Ltd. We implement appropriate safeguards for these transfers.
Our services are not directed to individuals under 18. We do not knowingly collect data from children.
We may update this policy from time to time. We'll notify you of material changes via email or platform notification.
For questions or requests:
Email: privacy@motives.ai
Address:
BTRT Ltd (for customers outside the US), 9th Floor, 107 Cheapside, London EC2V 6DN - Company Number: 14530951
Motives Inc (for US customers), 1111B S Governors Ave #40281 Dover, DE 19904 - Delaware Corporation
Phone: 02035763197
To lodge a complaint with the supervisory authority:
Information Commissioner's Office: www.ico.org.uk
California customers: California Attorney General: oag.ca.gov
Other US customers: Contact your state attorney general or relevant privacy authority
