Privacy Policy
Last Updated: November 2026
This Privacy Policy explains how BTRT Ltd (registered in England and Wales) or Motives Inc. (incorporated in Delaware), each trading as Motives ("we", "us", "our"), collects, uses, and protects your personal data when you use our website and services. For US-based customers, Motives Inc. is the data controller. For all other customers, BTRT Ltd is the data controller.
1. Information We Collect
Account Information: Name, email address, job title, company details, phone number, authentication data
Payment Information: Billing address, invoice details, bank payment records, payment history
Usage Information: Platform interactions, features used, research projects, activity logs
Communications: Support requests, email correspondence, feedback
Website Analytics: IP address, browser type, pages visited, time on site, referring website
When a customer invites staff of its agencies, advisers or clients to use the platform, we collect the same account, usage and communications information about those users, which we receive from the customer that invited them.
2. How We Use Your Information
We use your information to: provide and improve our services, process payments and send invoices, respond to support requests, send service updates and marketing communications (with consent), analyze usage, ensure security, and comply with legal obligations.
3. Legal Basis for Processing
We process your data based on:
- Contract: To provide our services to you
- Legitimate interests: To improve our services, ensure security, run our business, and give access to users our customers invite
- Consent: For marketing communications
- Legal obligations: When required by law
4. Cookies
We currently only use essential cookies required for platform functionality (such as keeping you logged in and maintaining security). These cookies are necessary to provide our services and are based on our legitimate interests.
We do not currently use analytics or marketing cookies. If we add these in the future, we will update this policy and request your consent.
5. Data Sharing
We share your data with the following:
Service Providers: Companies that help us provide our services (see www.motives.ai/subprocessors)
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, acquisition, or sale of assets
With Your Consent: Such as for testimonials or case studies
We do not sell your personal data.
For business customers, our Data Processing Agreement (available at www.motives.ai/dpa) governs how we process personal data on your behalf when you use our services.
Other users your company authorizes: Research projects and related activity are shared with other users in your company’s account, including users from agencies, advisers or clients it has invited. Your company decides who is invited and what they can access.
6. Team Accounts
If your company has multiple users, including users from agencies, advisers or clients it has invited team members may see:
- Shared research projects
- Platform activity within your account
- Usage within your organization
Your company is responsible for deciding who it invites to its account.
7. Marketing
With your consent, we may:
- Send newsletters and product updates
- Share relevant industry insights
- Invite you to events or webinars
You can opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us.
8. Data Retention
We retain your data:
- Account data: While you're an active customer plus 2 years
- Agency, adviser, and client user account data: While the inviting customer's account is active plus 2 years
- Payment records: As required for tax and accounting purposes (typically 7 years)
- Marketing data: Until you opt out
- Website analytics: 2 years
- Usage and communication data: While you’re an active customer plus 2 years
Participant data retention is set out in the Participant Privacy Policy.
9. Your Rights
Your rights depend on your location:
For customers outside the US (BTRT Ltd customers):
Under UK/EU data protection laws, you have the right to: access your personal data, correct inaccuracies, restrict or request deletion, object to processing, port your data, withdraw consent, and lodge a complaint with the ICO.
For US customers (Motives Inc. customers):
Under applicable US privacy laws (including CCPA where applicable), you may have rights to: access your personal data, correct inaccuracies, request deletion, opt out of certain processing, and not be discriminated against for exercising these rights.
10. Security
We implement appropriate technical and organizational measures including: encryption in transit and at rest, access controls, regular security reviews, and secure authentication methods.
11. International Transfers
For BTRT Ltd customers: Some of our service providers operate outside the UK/EEA. We ensure appropriate safeguards are in place for these transfers through standard contractual clauses or adequacy decisions. You can ask us for a copy of these safeguards by emailing privacy@motives.ai.
For Motives Inc. customers: We may transfer your data internationally, including to the UK for processing by our affiliate BTRT Ltd. We implement appropriate safeguards for these transfers.
12. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect data from children.
13. Changes to This Policy
We may update this policy from time to time. We'll notify you of material changes via email or platform notification.
14. Contact Us
For questions or requests:
Email: privacy@motives.ai
Address:
BTRT Ltd (for customers outside the US), 9th Floor, 107 Cheapside, London EC2V 6DN - Company Number: 14530951
Motives Inc (for US customers), 1111B S Governors Ave #40281 Dover, DE 19904 - Delaware Corporation
Phone: 02035763197
To lodge a complaint with the supervisory authority:
Information Commissioner's Office: www.ico.org.uk
California customers: California Attorney General: oag.ca.gov
Other US customers: Contact your state attorney general or relevant privacy authority
