Up to 60-minute video interviews, in 40+ languages. The Motives AI moderator follows up the way a senior researcher would.
Depth
60 minReach
40 plusSpeed
24–48 hrs
It felt no different than being interviewed by a person. The follow-ups landed where I would have expected a human to take them.
It felt natural, with well-written questions, and responsive additional questions based on my answers. I was able to speak freely and reflect.
It feels a lot less intimidating being interviewed by AI than a real person. I said things I usually wouldn't have.
I'm becoming more astounded at the power of AI. It picked up on a hesitation I didn't even register myself.
The pacing matches a conversation, not a script. What you get back reads like a conversation, not a survey.
Long enough to get past first instincts. Time for stories, follow-ups, and second thoughts
The interviewer responds to what's actually said. Follow-ups chain on detail, surface contradictions, and revisit earlier threads.
Facial cues, surroundings, and reactions accompany each answer. How it was said, alongside what was said.
Products, concepts, packaging, and prototypes shown mid-interview. Reactions captured in context.
Pause-and-think moments let participants consider before answering.
When a participant hesitates, softens, or lights up, the moderator notices and follows up.
Each study interviewed in the participant's native language, with phrasing and idiom tuned per market. Findings come back in your working language, with original-language transcripts alongside.
The richness of what you get is really, really, strong. The detail in the answers is what we hadn't been able to get at speed before.
Transcripts for any completed interview, downloadable.
