Posts by

Motives

NSPCC: testing Christmas ad creatives

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Friends sharing white wine, grapes and cheese at an outdoor table

Viña Concha y Toro: exploring brand perceptions to boost wine sales

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Smiling girl inserting a card into a Yoto Player

Yoto: understanding the parent journey, in days not weeks

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Neon PZ Cussons sign surrounded by plants and flowers

How PZ Cussons gets honest insight into their most intimate consumer moments

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Collage of a smiling bearded man in front of a billboard on a red background

Motives appears in The Drum!

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Tony’s Chocolonely bars, wrapped and broken into chunks

Motives unwraps why UK consumers pay premium for Tony's Chocolonely

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How Motives helped MoneySuperMarket understand the financial pressures on young adults

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Turn your research into a ready-to-share slidedeck—instantly

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Three Wild deodorant cases beside a large leaf on a green background

How Unilever’s brand Wild uses Motives to test innovation with customers at speed

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BBC and Motives logos between two smiling people, one of them waving

What audiences love about the BBC: a qualitative exploration using Motives

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Introducing Motives: understand the reasons behind actions, through in-depth qualitative research

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