Today, we're excited to announce our new brand: Motives.
Our company is about getting a deep understanding of people - going beneath the surface level to understand what they think and why they make the choices they do. We’re here to help you discover the reasons behind people’s actions: their motives.
Here at Motives, we believe that every individual is unique.
Even though many people make the same decisions - whether it’s buying a car, watching a film, or grabbing a drink to go with their lunch - they all make those decisions for their own particular reasons.
Companies exist to solve problems that people have, and to provide them with choices for making their lives just a little bit better. To do this effectively, companies need to understand why their consumers make the choices they do.
But truly understanding customers is a challenge.
The problem with traditional market research is that you can either get a surface level view of a large number of people (through a survey), or an in-depth understanding of only a tiny number (since running in-depth interviews with individual consumer is time-consuming and expensive).
We’re aiming to change that.
We’re here to help companies understand their customers so that they can serve them better. We’re here to give you a deep one-on-one conversation with as many of your customers as possible, so you can finally have a great understanding of the reasons behind every individual decision.
We wanted a name that spoke to this mission.
So - welcome to Motives. We’re excited to see what we can do for you.
