Our favorite test of the quality of our AI is how it does when compared to research projects run by human experts.
Shaun Miller, the Head of Growth at marketing agency Codehouse, is one of the best in the business when it comes to running in-depth qualitative researcher, having led user interviews and research projects himself for years.
When he first heard about Motives he was understandably skeptical that an AI could run a high-quality research project - but check out for yourself what he had to say on our recent webinar:
Check out the full webinar here:
What clients want: the digital verdict - Codehouse & Motives webinar
