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Real qual, really fast for

Motives AI conducts in-depth video interviews with your target consumers and delivers actionable insights in 48 hours. Validate concepts, test assets, or understand consumer thinking.

Trusted by brands worldwide

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Our AI assistant will build a research plan for your approval

Reach millions

Our AI interviewer runs in-depth video interviews with the most relevant consumers.

Insights in days, not weeks

Get in-depth, actionable insights backed by the voice of the customer.

Our customers say it best

Case Study

How Unilever’s brand Wild uses Motives to test innovation with customers at speed

"Motives is an amazing blend of depth and speed. It lets us get a rich understanding of consumers but at a speed that matches how fast we move.”
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Insight for every stage of building your brand

Discovery & Segmentation

Understand your consumers, categories, and markets
Identify key segments, needs, behaviors, and whitespace opportunities.

Innovation & Concept Testing

Develop and validate new ideas
Refine products, and positioning with real consumer feedback.

Creative & Messaging Development

Perfect your brand communications and design
Optimize advertising, packaging, and storytelling for maximum impact.

Brand & Performance Tracking

Monitor evolving consumer perceptions
Identify opportunities to strengthen and grow your brand over time.

Get the answers you need to act with confidence

Understand consumer journeys

Validate product concepts

Improve packaging

Map consumer segments

Refine creative and messaging

Track brand health