# Motives

> Motives is a software platform that conducts AI-powered 
> qualitative research interviews via video, then automatically 
> analyzes transcripts and generates research reports.

Motives is designed for insights teams, brand managers, and 
marketers who need qualitative research results faster than 
traditional research agencies can deliver. Every study is 
supported by human qualitative research experts.

## Product

- [How Motives Works](https://www.motives.ai): AI builds a 
  research plan, conducts video interviews with recruited 
  participants, and delivers a cross-analysis report within 
  24 hours of the final interview
- [Ask the Researcher](https://www.motives.ai): Query all 
  interview transcripts after a study is complete
- [Recruitment](https://www.motives.ai): Motives recruits 
  participants from vetted panels or client lists across 
  28 markets and 40+ languages

## Use Cases

- [Research Types](https://www.motives.ai): Concept testing, 
  packaging testing, creative evaluation, segmentation, 
  brand health tracking, campaign evaluation, consumer 
  journey mapping, international market adaptation

## Blog

- [Blog](https://www.motives.ai/blog): Articles on 
  qualitative research, AI, and insights

## Optional

- [Contact](https://www.motives.ai): hello@motives.ai